Make Brand Guidelines Your New BFF
"I want to start a business selling on Instagram but I'm not sure where to start...."
Hi, hello, been there...done that. When we started The Social Sis, I (Danielle) knew what I wanted to do, but I wasn't sure where to start. Thank God for having a sis like Jess. She does a really good job at narrowing my big picture mentality. Do you have a "go-to" person when you need a little guidance?
Let's face it, being business owners takes a lot of work. Let's make your life a little easier... BEFORE you start posting to your socials, create your Brand Guidelines as the first step.
Why are Brand Guidelines important?
Brand guidelines are important because they set a standard + create boundaries for you and your social media manager.
Trust me, you want this. We personally won't work with clients until they have their BG's in place.
It creates consistency across all of your social media platforms, which in return helps you + your social media manager save time + avoid confusion.
They help to establish the brand's identity and ensure that it is recognizable and memorable to its audience = Brand Recognition + Brand Loyalty
Who should have them?
Anyone starting a small business or organization. BG's can help ensure that all communications + designs align with the brand image and values.
How The Social Sis can help?
Getting started can be confusing- we get it! Working alone can be hard... so let's work together. Let's bounce idea's off of each other, narrow your focus, and give you the confidence to get started on your social media :)
xx, cheers!
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